4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of ...
8 Methods For A Sales Promotion Of Your Product Or Service 1. Advertising in the press - Place your ad next to editorial and feature articles - Avoid general advertising pages unless they are specific to your product or service - Try to get the right hand page and outside edge - For reply coupons; put them on ...
Advertising and PR What Is The Difference Between Advertising and PR? Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to ...
Billboards on Wheels Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I'm sure you have. This kind of advertising is common nowadays. ...
Conquering the International Speaking Circuit Conquering the International Speaking Circuit Essential things you should know By Frank Furness England We moved from South Africa to England nine years ago and for four years I worked in the City of London. It is now one of my favourite cities in the ...
Creating an Advertising Plan Pick up your palette and slap that paint on the canvas……We are about to prepare a masterpiece!Creating an advertising plan is a mix of analytical preparation and creative conceptualization. Who are you trying to reach? What do you want to say to them? ...
Creating a Show Stand for Your Small Business Taking space at an exhibition or show could not be simpler. Decide how much floor area you want (or can afford), create a stand and staff it. Then sit back and watch the leads and sales flood in. It sounds easy, doesn’t it? Of course, there is much more ...
Creating Value With Streaming Video Content Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, ...
Cross Communications and Culture FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find financing for the outstanding art ...
Customer care. Do you really care? Though web design business sells inanimate products and services, there is always a real person behind each web site order and personal relations between customer and web designer guide web design process. That's why in this article I want to talk about ...
Diamond Flashes Beyond magnificence and splendor, the world of diamonds evolves on stirred grounds. When the stake is so important, interests collide. But technology develops following its onward course. Here are some interesting off-stage events in the diamond industry ...
Direct Marketing - A Beginners Guide This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect lists, ...
Display Your Contact Details Lets say you put up a booth at an exhibition where a large number of people have come to see a product or service that you offer. This booth has all the brochures, pictures, demos etc. of your products/service. The customer is now interested and wants to ...
Exhibition Product Demonstartion Tips Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly. What are ...
Five Great News Stories You’re Sitting On Right Now Smaller companies don’t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn’t mean they aren’t a ready source of news.The problem is it’s often dull news which is ignored by all ...
